Coming Soon
Numbskulls is a sun-faded, skate-soaked shaved ice concept rooted in SoCal nostalgia. I developed the full visual world—from branding and logo system to signage, merchandise, and packaging—building a universe that feels equal parts beach parking lot, 90s boardwalk, and punk summer flyer. Every touchpoint is intentional: bold typography, gritty textures, punchy color, and playful irreverence that makes the brand feel collectible, wearable, and craveable.
Numbskulls isn’t just a dessert stop—it’s an attitude. And the design makes sure you feel it before you even take your first bite.
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Brand Strategy & Concept Development
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Brand Identity Design (Logo Suite + Submarks)
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Art Direction & Visual World Building
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Typography & Color System Development
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Custom Illustrations & Graphic Assets
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Signage Design (Exterior + Interior)
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Menu Design
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Packaging Design (Cups, Wrappers, Labels, Stickers)
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Merchandise Design (Apparel, Hats, Tote Bags)
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Environmental Graphics
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Print Production Oversight
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Vendor Coordination & Production Management
