Partnering with Greenhouse, an experiential marketing agency known for culture-forward brand activations, I was brought on to design custom merchandise for Topo Chico’s ambassador team at Natural Products Expo West. The goal was to create wearable pieces that felt elevated, energetic, and aligned with Topo Chico’s vibrant, sparkling identity—while standing out within a highly competitive expo environment.

The merchandise was designed to function both as brand amplification and as a unifying visual statement for ambassadors on the show floor—bold, cohesive, and activation-ready.