Portfolio
Welcome to my Digital Portfolio. Click the rotating circle to return to the contents directory.
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Welcome to my world of design where creativity meets strategy and storytelling. I am thrilled to present my portfolio, a collection of meticulously crafted projects that showcase my passion for innovative branding direction. As a graphic designer specializing in creative branding, I believe in the power of visual identity to captivate, inspire, and leave a lasting impression.
Design Skills
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Branding
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Product Design
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Marketing Campaigns
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Apparel
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Website Design
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Photography
SDSU B.A. GRAPHIC DESIGN
Adobe Creative Cloud
Experience
Asha Bailey Photography / Marketing & Creative Director
August 2022 - Present, San Diego
DSNGDBYV Freelance Business / Owner
January 2015 - Present, San Diego
Blenders Eyewear / Designer Manager March 2017
Jul 2022, San Diego
01. Branding
Asha Bailey
Photography
Creative Brief
Asha Bailey, a photographer based in San Diego, has transformed her name into a distinguished brand renowned for capturing authentic moments of love. Specializing in international weddings, this brand sought a neutral yet vibrant aesthetic to immerse clients in a dreamy ambiance. Our collaboration focused on crafting a California-inspired vibe infused with feminine delicacy, ensuring each image radiates a sense of warmth and allure. With a full brand identity we were able to visually evoke the nature of the brand.
Moodboard
The Nbhd
Love Club
Creative Brief
Nbhd Love Club is a clothing brand dedicated to crafting garments that celebrate love and friendship. Beyond catering solely to couples, this brand embraces a feel-good mission, offering attire suitable for the whole family. Founded by accomplished wedding photographer Asha Bailey, Nbhd Love Club has swiftly garnered a devoted following despite its recent inception, becoming a beloved staple for those seeking quality clothing infused with a sense of connection and joy.
The Certified
Freak
Creative Brief
A screenprinting apparel brand dedicated to creating unique designs and small scale prints. Their fun vibrant personality stems from their bold approach to design. Riding the line between cheeky and fun this brand needed an identity that would attract a bold clientele.
Anthea
Creative Brief
Another Asha Bailey owned brand dedicated to the "cool" brides. In a market where cliches have become the regular, this brand was made with the modern bride in mind. Elevated bridal accessories that live past the reception. Cool, class, but poised elements for a timeless creative direction.
02. Product Design
Blenders
Eyewear
Creative Brief
Blenders Eyewear is an eCommerce + Retail location in San Diego, California with multiple retail locations across the country. Employed as a Design Manager during its start-up phase, the brand grew into a 90 Million dollar valued company acquired by Safilo Group, the billion dollar parent company of Smith Optics, Carrera and Polaroid Eyewear.
Stickers
Debutante
Beauty
Creative Brief
Debutante Beauty is a hair care brand founded by a black entrepreneur with a commitment to black wellness, sustainability, and inclusivity. Located in San Diego, the brand is dedicated to crafting products that embody Mindful Beauty for Mindful People. Led by a resilient female visionary, Debutante Beauty carries forward a legacy rooted in generations past, championing a holistic approach to beauty and self-care.
03. Print + Digital Marketing
Blenders
Eyewear
Photography
The Nbhd
Love Club
Leucadia 101
Mainstreet
Creative Brief
Leucadia 101 Main Street is a non-profit community-based organization that works in partnership with their neighborhood, business owners, property owners, the City of Encinitas and the County of San Diego to preserve and revitalize the N. Coast Hwy 101 Corridor. They offer a wide variety of events each year that are aimed at creating a unique atmosphere for their residents to explore the community and stimulate their local economy. Here are a few event posters.
