top of page
DSNG_Website_Homepage_Texture_Tan_01.png

Portfolio

Welcome to my Digital Portfolio. Click the rotating circle to return to the contents directory.

scroll

DSNG_Website_Homepage_Texture_Tan_01.png

Welcome to my world of design where creativity meets strategy and storytelling. I am thrilled to present my portfolio, a collection of meticulously crafted projects that showcase my passion for innovative branding direction. As a graphic designer specializing in creative branding, I believe in the power of visual identity to captivate, inspire, and leave a lasting impression.

DSNG_Website_Homepage_Texture_Tan_01.png

Design Skills

  • Branding

  • Product Design

  • Marketing Campaigns

  • Apparel

  • Website Design

  • Photography

SDSU B.A. GRAPHIC DESIGN

Adobe Creative Cloud

DBV_Adobe_Icons-01.png
DBV_Adobe_Icons-02.png
DBV_Adobe_Icons-04.png
DBV_Adobe_Icons-03.png
DBV_Adobe_Icons-05.png

Experience

Asha Bailey Photography / Marketing & Creative Director 

August  2022 - Present,  San Diego

DSNGDBYV Freelance Business / Owner

January  2015 - Present,  San Diego

Blenders Eyewear / Designer Manager March 2017

Jul 2022,  San Diego

DSNG_Website_Homepage_Texture_White_01.png

01. Branding

DSNG_Website_Homepage_Texture_Tan_01.png

Asha Bailey
Photography

DBV_Portfolio_ABBranding.png

Creative Brief

Asha Bailey, a photographer based in San Diego, has transformed her name into a distinguished brand renowned for capturing authentic moments of love. Specializing in international weddings, this brand sought a neutral yet vibrant aesthetic to immerse clients in a dreamy ambiance. Our collaboration focused on crafting a California-inspired vibe infused with feminine delicacy, ensuring each image radiates a sense of warmth and allure. With a full brand identity we were able to visually evoke the nature of the brand.

DSNG_Website_Homepage_Texture_Tan_01.png
AB_Logo_Portfolio.png
Artboard 2_2x.png
DSNG_Website_Homepage_Texture_Tan_01.png

Moodboard

IMG_8225_websize_text.png
DSNG_Website_Homepage_Texture_Tan_01.png

The Nbhd
Love Club

Creative Brief

Nbhd Love Club is a clothing brand dedicated to crafting garments that celebrate love and friendship. Beyond catering solely to couples, this brand embraces a feel-good mission, offering attire suitable for the whole family. Founded by accomplished wedding photographer Asha Bailey, Nbhd Love Club has swiftly garnered a devoted following despite its recent inception, becoming a beloved staple for those seeking quality clothing infused with a sense of connection and joy.

Billboard-02_edited.png
DSNG_Website_Homepage_Texture_Tan_01.png
NBHD_Logos.png
Untitled-18-03.png
Untitled-2.png
DSNG_Website_Homepage_Texture_Tan_01.png

The Certified
Freak

Creative Brief

A screenprinting apparel brand dedicated to creating unique designs and small scale prints. Their fun vibrant personality stems from their bold approach to design. Riding the line between cheeky and fun this brand needed an identity that would attract a bold clientele. 

CF_Instagram_Posts 1-12-12.png
DSNG_Website_Homepage_Texture_Tan_01.png
CF_Logo-05.png
Artboard 4_2x.png
CF_Socials.png
IMG_9800.JPG
DSNG_Website_Homepage_Texture_Tan_01.png

Anthea

Creative Brief

Another Asha Bailey owned brand dedicated to the "cool" brides. In a market where cliches have become the regular, this brand was made with the modern bride in mind. Elevated bridal accessories that live past the reception. Cool, class, but poised elements for a timeless creative direction. 

Screen Shot 2023-09-01 at 5.53.29 PM.png
DSNG_Website_Homepage_Texture_Tan_01.png
Anthea_Logos-06.png
Untitled-18-07.png
Screenshot 2024-04-06 at 11.06.23 PM.png
DSNG_Website_Homepage_Texture_White_01.png

02. Product Design

DSNG_Website_Homepage_Texture_Tan_01.png

Blenders
Eyewear

Creative Brief

Blenders Eyewear is an eCommerce + Retail location in San Diego, California with  multiple retail locations across the country.  Employed as a Design Manager during its start-up phase, the brand grew into a 90 Million dollar valued company acquired by Safilo Group, the billion dollar parent company of Smith Optics, Carrera and Polaroid Eyewear. 

U88A5651.jpg
DSNG_Website_Homepage_Texture_Tan_01.png
DSNG_Website_Homepage_Texture_Tan_01.png
pexels-jean-frenna-1045113.jpg

Stickers

DSNG_Website_Homepage_Texture_Tan_01.png

Debutante
Beauty

Creative Brief

Debutante Beauty is a hair care brand founded by a black entrepreneur with a commitment to black wellness, sustainability, and inclusivity. Located in San Diego, the brand is dedicated to crafting products that embody Mindful Beauty for Mindful People. Led by a resilient female visionary, Debutante Beauty carries forward a legacy rooted in generations past, championing a holistic approach to beauty and self-care.

DBV_DebutanteBeauty_BrandIdentity_Rd02_Cover.png
DSNG_Website_Homepage_Texture_Tan_01.png
jessica-felicio-_cvwXhGqG-o-unsplash_edited.jpg
DSNG_Website_Homepage_Texture_White_01.png

03. Print + Digital Marketing

DSNG_Website_Homepage_Texture_Tan_01.png

Blenders
Eyewear

Photography

DSNG_Website_Homepage_Texture_Tan_01.png

The Nbhd
Love Club

Paper3-08.png